Tuatara partnered with Kimura Racing Professional Sim Racing Team for the ROKiT F4 Esports Championship at the end of 2022. The team finished 5th in the Championship and received great exposure on the Live Streams and on Social Media.
Tuatara is a High-End Sim Racing Apparel Manufacturer based in Rotterdam, Netherlands. Tuatara supply premium Sim Racing Gloves which provide incredible grip, great comfort and are incredibly eye-catching! They also make items such as Sim Racing Pedal Grips, Sim Racing Socks and top of the range clothing.
Since joining forces in the late 2022, Tuatara’s engagement through social media & traffic to the website has improved which has led to an increase in revenue for Tuatara. This shows the power of Influencer Marketing and how a partnership in the digital space can really enhance a brand’s exposure and reach.
Tuatara will become the official Kimura Racing Sim Team partner who will fit the team with premium merchandise which includes shirts, baseball caps & sim racing gloves. Tuatara are the first official confirmed partner for the Sim Racing Team during the 2023 race calendar with many more exciting partnerships to come.
Ethan Pattison, Sim Racing Consultant at Kimura Racing, said; “We are absolutely delighted to continue working with Tuatara. We have built a great relationship with the owners and are delighted that our work has helped expand their brand. Tuatara produce top quality products which all our drivers absolutely love! We are really looking forward to help expand the brand even more across the year and in the future.”
Gertjan Lokker, Founder of Tuatara, said: “I would like to share my gratitude for our sponsorship agreement between Kimura Racing and Tuatara. Kimura Racing honours existing commitments and we had great exposure (our brand logo) on the Kimura cars during the ROKiT British F4 Esports Championship. Extra content was created by the drivers and through Kimura representative Ethan Pattison on social streams. We look forward to continuing our partnership in 2023.”
